Rihanna is inspired by everything around her when it comes to creating clothes.
The singer-turned-designer has launched her own clothing collection for high street store River Island.
Rihanna is also the star of a new Budweiser Made for Music campaign in which she explains her views on creativity.
“There’s inspiration in everything you can create," Rihanna revealed in a behind-the-scenes video. "With anything you see, you can use that to inspire something that you want to make. It’s really exciting.”
In the black and white footage Rihanna sports a Yohji Yamamoto top, Louise Goldin skirt and Azzedine Alaïa shoes.
The 25-year-old style icon is seen directing a fashion shoot as she discusses her passion for design.
“Whatever you really love, whatever makes you happy, that’s it. It doesn’t have to look good on somebody else, it just has to work for you," she continued. "Like, whatever it is that you’re truly passionate about, you will automatically put one hundred per cent into that. And it would never be like work.”
A fly-on-the-wall insight into the star's design process is also apparent in the new campaign. Rihanna is seen in the back of her car with a notebook, penning her ideas for her outfits.
She is then in the studio tweaking her clothing on models. Finally the trendsetter directs the shoot showing off her finished products.
Rihanna's co-designer Adam Selman recently revealed what her upcoming second collection for River Island will be like.
"She loves going out, that's her thing. She really wanted to create dresses that girls want to party in around the Christmas season. The fit and silhouette is very important to her. She knows what she's talking about," Adam said.
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