Belfast Telegraph

Rita Ora: Fragrance is vital

Rita Ora believes fragrance leaves people with an "ambience".

The British popstar not only produces top hits but is also the face of DKNY's latest fragrance MYNY.

She recently shot the campaign in the Big Apple and revealed why she thinks having a signature scent is such a big deal.

"Smelling great leaves an ambience; it's an aura. It's so important," she revealed to People magazine.

Donna Karan's brand is all about New York City and what it means to people. Rita, 23, might have grown up in England, but she also feels at home in the US.

“A city that is full of life. It’s just such an energetic city. You never know what to expect,” she smiled. “Pretty much like my life, really.”

And Rita assures she's not just another celebrity face signing onto any old brand - she actually wore DKNY Women between the ages of 13 and 16.

She's also so inspired by scent that one of the tracks on her upcoming record references the importance of perfume.

“There’s a song on my new album called Smell Good. I’m not even joking,” she giggled.

The star added that MYNY is "spontaneous and energetic" and that she associated DKNY with a hardworking New York woman.

She might be a style icon and role model for many, but Rita also had someone to look up to when she was a teen.

“When I was 13, I saw Gwen Stefani bouncing around on TV, and I was like, ‘Who is that? That’s what I want to do,'" she recalled.

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