Rita Ora thinks DKNY is for women who speak their mind.
The British popstar is the face of the designer’s latest fragrance, DKNY My NY. It has an urban vibe to it and the 23-year-old loves what Donna has done with the new scent.
“Donna’s a very powerful and confident woman,” Rita smiled to WWD. “She comes across as very strong, and that’s what I love about her line.
“[DKNY is] a very confident, energetic line and it’s about women who speak their minds. The fragrance celebrates New York City, which is unlike anyplace else in the world. I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”
In the adverts, the blonde starlet smiles broadly as she holds the heart-shaped bottle. It’s her zest for life that helped Donna make the decision to pick her for the job.
“If Rita can’t sell it, I don’t know who can,” she grinned. “You’ve got a young, hip woman of New York speaking about it, a woman who goes from day to night.
“I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel — energy. And I find her ageless. She’s like this Energizer bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”
Rita has been super busy lately, balancing the promoting of her new music with her fashion career. She’s created a sporty clothing line in collaboration with Adidas, which will hit stores in August.
She might even become a designer in her own right in the future.
"Having my own line is what I would love to do but, you know, I wanted to test the waters first and really know what I was doing,” she recently said.
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