Belfast Telegraph

Rita Ora is Roberto Cavalli's ideal icon

Roberto Cavalli and his wife think Rita Ora is extremely seductive.

The designer announced the British singer as the face of his brand earlier this year, and since then she's appeared in a Marilyn Monroe-inspired shoot. With her hair teased into glamorous curls, the 23-year-old poses in long, embellished gowns and elaborate, jewelled earrings.

"Rita's look in the campaign evokes the divine and iconic Marilyn, while the atmosphere suggests the irresistible appeal of a first date," designer Roberto explained to British magazine Hello!

"It's difficult to say [which photo is my favourite] because Rita really is a perfect interpreter of our fashion."

In one shot, Rita laughs as she lies on her front on a sofa. In another, she's sat up and grins playfully while clutching a furry shawl.

"I love her wearing our most sensual and elegant dresses, but our collection is perfect to flatter her looks and personality," Roberto added.

Making it a family affair, the fashion star's wife, Eva, styled the shoot. She could tell the platinum blonde star was special from the get go.

"Rita has great charisma, a modern femininity, a magnetic and intriguing gaze, combined with a glamorous and sophisticated attitude. She is seduction personified," she gushed.

Roberto added the campaign, shot in New York by Francesco Carrozzini, is all about how seductive women are.

"The Cavalli woman depicted in it must have enticing contrasts in her soul; she is the brilliant and versatile interpreter of today's sensuality," Roberto said.

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