Rita Ora ‘lands scent deal’
Rita Ora is reportedly the new face of the DKNY fragrance franchise.
The Hot Right Now singer has collaborated with DKNY before, when she graced the catwalk in their designs as the brand closed New York Fashion Week in September.
The British singer's modelling for the label didn't end there, and she also appears in DKNY's spring ready-to-wear campaign.
"While Aramis and Designer Fragrances – the Estée Lauder Cos. Inc. division that holds the scent license - declined to confirm, sources said Ora, spotted shooting on Seventh Avenue Monday morning, is the spokeswoman for a to-be-named women's scent, possibly due out in fall 2014," reported WWD.
Rita has fuelled speculation after taking to a social networking site.
"Work time can't feel my cojones @far ncescocarrozzini woohooooo #DKNY #PT2," Rita posted yesterday on her Instagram page next to a black and white photo of her on shoot.
As well as her ongoing work with the New York fashion house, it was also reported in October that the 23-year-old would be joining forces with Adidas.
The deal is rumoured to be worth £1.5 million according to InStyle, but Adidas have stayed quiet on the partnership.
Rita is known for her quirky fashion choices, and has become a darling of designers.
With her signature sportswear style which includes crop tops and brightly coloured tracksuits, she's also a red carpet favourite and is regularly photographed in show stopping gowns.
As well as dipping her toes into the fashion industry, Rita has also landed a role in the hotly anticipated big screen adaptation of Fifty Shades of Grey.
She'll be playing Mia Grey, the sister of title character Christian Grey played by Jamie Dornan.
"It's official! I've been cast in @FiftyShades of Grey as Christian's sister Mia." she tweeted earlier this month.
© Cover Media