Belfast Telegraph

Sunday 13 July 2014

Rita Ora reveals 'urban glamour' tour outfits

Rita Ora

Rita Ora's new tour costumes have been designed by Emilio Pucci to echo her "urban glamour".

The singer worked closely with the label's creative director Peter Dundas to create the outfits for her stage show.

Rita's Radioactive Tour kicked off in Manchester, UK, last night where she revealed the looks they've created for the first time.

"[We've created a tour wardrobe that] perfectly echoes her unique take on urban glamour," Peter explained to Vogue.co.uk. "[They've been designed to allow Rita the] best possible freedom of movement [to execute her choreography fully]."

The different looks sported by the star are all re-interpretations of the label's spring/summer 2013 collection. This was coupled with the idea of movement so as to produce outfits including a flowing golden cape, a military camouflage jumpsuit and metallic armour-like bodice.

"I was thrilled to design the costumes for Rita's Radioactive Tour, from the moment I met Rita we've had a great connection and doing something like this together felt like a natural progression," Peter gushed. "The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic."

To tie in with the announcement, Pucci have released a selection of sketches showing the thought process behind the looks seen on Rita. The 22-year-old singer has long been a fan of the Italian designer label, having rocked their unusual striking ensembles on the red carpet before, most notably at the MTV Music Awards in Los Angeles last year.

© Cover Media

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