Robert Pattinson confirmed for Dior
Robert Pattinson has been confirmed as the new face for French fashion house Christian Dior.
The luxury French fashion label confirmed that the actor will front their latest campaign today.
This follows speculation dating back to October last year that the Twilight hunk had signed a $12 million deal to be the new face of the brand's men’s fragrance.
"Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan)," the official announcement stated.
While the images are yet to be released in the UK, sources have revealed more about what we can expect from the campaign.
Grazia Daily reports that Robert stars in a Moulin Rouge-esque shoot, appearing in a series of chic black and white pictures.
Robert joins a long list of stylish celebrities who have also been tapped as ambassadors of Dior including Jude Law, Natalie Portman and Charlize Theron.
The 27-year-old hunk has certainly proved his preference for the brand with his outfit choices on the red carpet.
At last year’s Cannes Film Festival the actor sported a Dior Homme tuxedo.
The British star looked dapper as he posed with fellow A-listers for the cameras.
Robert also knows how to work Dior when dressed down, choosing a pair of Christian Dior jeans for the Teen Choice Awards last year too.
“Rob likes the brand,” an insider told E! news about the rumoured signing last year.
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