Belfast Telegraph

Ronaldo: People will shine in my shoes

Cristiano Ronaldo says having his own collection of smart footwear is a “dream come true”.

The footballer ventured into the fashion industry when he first launched his company CR7 back in 2006, and expanded it in 2008.

But after creating underwear and clothing ranges, Cristiano is now going in a different direction with his new offerings.

“Launching my own smart footwear collection is a dream come true,” he said in a statement on his website. “I’m very proud that our CR7 Footwear collection uses only the finest locally sourced materials with designs hand-crafted in Portugal by a team of truly talented craftsmen. It was amazing to see the level of detail and dedication that goes into each and every pair made and to be part of the entire process, from our first ideas to now releasing the final product.”

In images from the new campaign, Cristiano looks dapper in a suit and tie with his shoes.

And he is hoping his collection will help others look as smart as him.

“My feet are my working tool, therefore I only wear the best,” he said. “I want to share that opportunity with others - I want them to shine in my shoes!”

While Cristiano is usually seen in a pair of trainers, his new range incorporates three collections – Luxury, Premium and Basic.

Among the models in the range are loafers, derby shoes and desert boots.

“Ronaldo is a true icon on and off the pitch, both in Portugal and around the world,” Saraiva Gonçalves, of Portugal Footwear added. “We are delighted to partner with him to launch this remarkable brand which fuses style with quality and features Ronaldo’s magic touch. It was a real pleasure to see Ronaldo’s passion and commitment during the design and development process and we are thrilled to finally reveal the collection to the world.”

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