Rooney Mara will front the advertising campaign for Calvin Klein’s new women’s summer scent Downtown.
The actress will promote the label’s latest summer scent, Downtown, which will be available in selected global markets from July.
Rooney will star in the print and television adverts acting out the concept of a young woman living in her own world, breaking away from the expected.
“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Rooney gushed to WWD. “It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”
The 28-year-old star is known for being intriguingly talented and enigmatic.
Rooney has a classic beauty, with a pale complexion and dark striking features.
She is currently promoting her new movie Ain’t Them Bodies Saints at the Cannes Film Festival.
Last night, Rooney was the star attraction at the IFP, Calvin Klein party held during the festival as a celebration of women in film.
Rooney dressed appropriately for the occasion, donning a slinky nude coloured Calvin Klein gown.
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