Rosamund Pike: Bags should contain chaos
Published 09/07/2013 | 10:39
Rosamund Pike hopes her handbags can contain everyday clutter in a chic casing.
The actress was announced as the new face of high street chain L.K. Bennett at the start of this year.
Rosamund features in the adverts for the British fashion brand's latest campaign.
She has also created her own line for the label and described her inspiration behind the Rosamund Bag Collection.
“I wanted a bag that felt luxurious down to the last detail, but I didn’t want women to feel weighed down. I wanted a bag that could contain the chaos of your life inside, but look free and easy on the outside,” Rosamund told WWD.
The handbag collection is set to launch later this month.
In the campaign ads Rosamund is seen posing with her boxy leather bags, which have a distinctly '60s vibe.
The star named 1965 British drama Darling, which starred Julie Christie, as her inspiration behind the collection.
She hopes her bags capture the opening scene of the movie in which Julie swings her bag in a carefree manner.
“[I want them to embody the] modernity, freedom and independence,” she continued.
In newly released images from the brand's full campaign Rosamund poses with small scale versions of iconic London landmarks.
The black and white shots see the blonde star posing in a kooky manner while leaning on a miniature Big Ben and Battersea Power Station.
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