Modern Family’s Sarah Hyland says body mists are less “potent” than traditional perfumes.
The Modern Family actress fronts the new Heart Calgon range of products aimed at 16 to 21-year-old females. While Sarah enjoys experimenting with different perfumes, for everyday wear she prefers a less heavy scent. Her favourite one to use is the Fresh Start scent in Heart Calgon.
“They aren’t as potent. They are super light and fresh,” she explained to WWD.
The 22-year-old star revealed that before agreeing to promote the new Calgon collection she tested out different fragrances on her boyfriend Matt Prokop to see if he approved.
Recent findings suggest consumers prefer lighter mists that come with a lower price tag over traditionally pricy eau de toilettes.
“There’s a disconnect between fragrance customers and the fragrance industry,” said Mark Crames, chief executive officer of Demeter Fragrance Library. “Ninety-nine percent of what is being launched is high prestige or couture.”
Sarah showcases four new Calgon fragrances by embodying different personalities in a series of online videos. She recently revealed it’s “fun” to “mix and match” her scents depending on her mood.
Sarah also insists you don’t have to spend a fortune on your make-up, revealing she usually sticks to products from L’Oréal and CoverGirl. She is also happy shopping for fashion and beauty bargains in US chain stores Target and Walgreens.
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