Selena Gomez signs $10 million deal to become the face of Coach - report
Selena Gomez will reportedly front advertising campaigns for Coach and design her own line for the luxury brand.
Selena Gomez has reportedly inked a $10 million deal with luxury accessory brand Coach.
According to the New York Post's gossip column Page Six, the 24-year-old singer will become the face of the company, starring in advertising campaigns, as well as designing her own line as a Coach offshoot.
The reported deal is the first career move Selena has made since returning to the spotlight after a lengthy hiatus. Earlier this year (16), the Hands to Myself star checked herself into a rehab facility in Tennessee to seek help for "anxiety, panic attacks and depression", but made her comeback as she attended the American Music Awards on 20 November (16).
At the ceremony, Selena wowed in a stunning red ballgown with delicate diamond jewellery and her brunette hair swept back into a low ponytail. She rarely puts a foot wrong at public events, with her elegant style and ability to embrace fashion has contributed to the singer becoming the most popular celebrity on Instagram for two years running.
During a previous interview with Sugarscape, Selena was asked to describe her accessory style, to which she replied: "I love bags, but I’m not big on jewellery. Every now and then I fall in love with random rings and bracelets, but I don’t wear jewellery all the time. I like to keep it simple."
Selena's reported deal with Coach came after the brand celebrated their 75th anniversary with a star-studded celebration at Pier 94 in New York on Thursday night (09Dec16).
Models showcased the brand's new 23-piece capsule collection as they walked along a set based on a motel parking lot, before Mark Ronson entertained guests including Drew Barrymore and Zoe Kravitz at the afterparty.
The lavish celebration was another sign of how well Coach are doing in the fashion world, with chief executive Victor Luis telling news outlet the Business of Fashion he has high hopes for its progress in the industry.
"We believe that Coach Inc. can be bigger than the Coach brand,” he said. “The priority, we’ve said clearly, is terrific brands where we can leverage the Coach know-how, which is especially strong in our ability to develop brands both internationally and domestically."
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