Serena Williams puts soul into clothing line
Serena Williams is grateful to have a "wonderful team" who helped put together her Serena Williams Signature Statement Collection show yesterday.
The American tennis player unveiled her Serena Williams Signature Statement Collection on the runway for the first time in New York yesterday, drawing in guests such as US Vogue editor-in-chief Anna Wintour. Serena's range features 22 pieces for fall, and the sportswoman worked hard on the venture, which she juggled with winning the US Open at the weekend.
“It’s my heart and soul. Even during the Open, I’m playing and I’m not only designing the clothes, but the [models'] hair and the make-up," she divulged to WWD. "I didn’t do all the jewellery because I had too many matches to play. I have a wonderful team I’m working with. I even chose the music [for the show]. I want to make sure there’s nothing too superfast but [it has] a little romance and a little life and youngness to it."
Pieces in the line include quilted vests, maxi blouses and Ponte leggings, coming in at between $29.99 and $79.99.
This range adds to her already impressive fashion CV, which includes collaborations with Nike and OPI nail varnish. Serena will also personally present her collection on HSN next week, and revealed she had worked hard on it for a long time before showing it off yesterday.
“I went to school for fashion design,” she added. “For years, I’ve been designing all my tennis clothes. I’ve been doing this particular collection [for HSN] for five years. It isn’t overnight. This is the first time we’re showcasing it in a fashion show.”
The 32-year-old also made sure she had a part in casting for the production, and chose women of all shapes and sizes.
“A lot of plus-size women are in love with our collection. It’s difficult to find clothes," she explained. "You don’t have to be a size zero to be the most fabulous person you are. I’m not... Whether you’re thin as can be or a little thicker like me, it doesn’t matter. It’s about feeling good and looking good."
The collection is available on HSN.com now.
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