Shay Mitchell fronts new Smashbox collection
Shay Mitchell describes her Smashbox collaboration as the "perfect fit".
Shay Mitchell has been tapped to front the campaign for Smashbox's new eye palette range.
The Pretty Little Liars star is known to make her peepers pop on the red carpet and now she’s taken her passion for beauty a step forward by collaborating with the make-up giant.
Shay appears in advertisements for the brand’s latest products, Cover Shot: Eye Palettes, and models each one in a campaign video.
“I’ve always loved make-up,” she told PeopleStyle. “For me, when I get to play around with it, especially eye shadows, I play a different character.
“I’ve always been a fan (of Smashbox), so it was really a perfect fit. I think a primer was the first thing that I ever bought from them. They have great lip glosses and lipsticks, but I am super stoked about these palettes because they’re different than anything I’ve seen before.”
There’s seven options available; the colourful Bold, warming Ablaze, deeply hued Smoky, the shimmering Metallic, the natural Matte, the combination Golden Hour and neutral-toned Softlight. Each palette contains six eyeshadows and two base shades, with Shay naming Smoky as her most-used option.
Discussing how she and Smashbox founder Davis Factor presented each option for the camera, the actress added: “We really wanted to showcase how you can use each palette, so we did something extremely different for each look. It was so much fun.”
One campaign shot sees Shay rocking a pretty pink and purple eye, while a cloud of purple powder crashes into her.
The Cover Shot: Eye Palettes cost $29 (£23) each and launch on Cyber Monday (28Nov16) exclusively through Sephora.com. Once they’re sold out fans can’t get their hands on the palettes again until 15 December (16) when they drop once more.
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