Sheryl Crow: Jeans build homes
Sheryl Crow has teamed up with Habitat for Humanity to build homes in New Orleans and the organisation is using denim to insulate household walls.
The 53-year-old singer is working with 600 other volunteers to erect 10 households in New Orleans, a city destroyed by Hurricane Katrina in 2005.
The ‘Build a Thon’ project is insulating the homes with used jeans provided by Cotton Incorporated's Blue Jeans Go Green denim recycling programme, and Sheryl couldn’t be more excited about being part of this team.
“I have a long history with New Orleans. I made my second record down there. It has been emotional to watch the city build back over the past 10 years since Hurricane Katrina,” she told People magazine.
“I'm also a huge advocate for the environment. And I actually have a jean line, so the marriage of all these ideas made getting involved in this a no-brainer for me.”
The First Cut Is the Deepest hitmaker launched her denim brand Bootheel Trading Company in 2008.
And the nine-time Grammy Award-winning songstress has urged people to contribute to the cause by donating their old clothes to Blue Jeans Go Green.
“Everybody has their fat jeans or their skinny jeans or their jeans that are out of date. This is just a great reason to finally get them out of the house,” she noted. “It's such a great thing for our souls to be great neighbors and help each other out.”
Sheryl has previously spoken about why she decided to offer denim clothing through her label Bootheel Trading Company.
“Denim has become so high-priced as of late. My friends back home don’t want to spend $250 for a pair of jeans,” she told People seven years ago. “I want them to be able to walk into a medium-priced store and be able to afford a cool pair of jeans for less than 100 bucks.”
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