Snooki 'hands-on designer'
Snooki is "extremely particular" when it comes to designing.
The Jersey Shore star has created a collection of children's slippers in collaboration with footwear licensing partner Happy Feet.
Owner Pat Yates says Snooki - real name Nicole Polizzi - is a hands-on designer.
"She's extremely involved in the development," he told WWD. "She's extremely particular. She didn't just sign and walk away.
"She's involved in every facet, from the website design to the slippers."
The company has been producing Snooki adult slippers since spring of last year. Pat says the collection will be available primarily online.
"We're trying to expand our overall retail footing but her name hasn't [gained] retail traction yet. [Stores] don't believe it can appeal to the masses," he explained.
The styles will retail for $15 and will be available on Snookislippers.com.
Snooki is no stranger to the retail market. The pregnant star - who is famed for her garish, figure-hugging attire on the popular reality show - recently released a new line of animal print handbags which reflect her own personal style.
The 24-year-old also has her own sunglasses line.