Belfast Telegraph

Sofia Coppola talks Calder campaign

Sofia Coppola shot her campaign for Calder to show how she would wear the clothes.

The iconic director has lent her camera skills to the fashion world by shooting the look book for label Calder's Fall/Winter 14 collection. She also has links to the brand, as it was started up last year by her cousin-in-law Amanda Blake.

With pieces such as jersey tees and T-shirt dresses, Sofia wanted to give the photos a laid back feel.

“I tried to show the line how I would wear it,” she told tmagazine.blogs.nytimes.com. “I just tried to show the clothes in a way that felt real.”

The filmmaker took the shots in her own New York apartment, adding an "intimate and basic" feel to the finished pieces.

One image shows a blonde model wearing flared black trousers and a plain cream T-shirt as she leans on Sofia's mantelpiece, while in another shot the model is seen lounging on the sofa in a coral coloured top and jeans.

It seems Sofia was the main supporter behind Amanda founding the label. The designer wanted to create a range of tees which "didn't fall apart after a few washes".

“Sofia kept telling me to just go for it and do it out of my own backyard,” Amanda told Of A Kind.

This venture follows Sofia making the TV promo for Marc Jacobs' latest scent Daisy Dream. She was thrilled to work with the famous fashion star, as the pair have become close friends over the years.

"We have similar tastes in music and photography, so I felt like I knew how to approach it. How Marc sees women is something I identify with," she previously told Fashion.com.

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