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Sofia Vergara flaunts sexy side with new fragrance

Published 13/07/2016

Sofia Vergara
Sofia Vergara

Sofia Vergara's new fragrance, Tempting, is designed with the strong woman in mind.

Sofia Vergara hopes her new perfume will encourage women to feel empowered by their own sensuality.

The Modern Family star is about to launch the third pillar of her fragrance franchise, with a fruity and floral oriental perfume named Tempting. With top notes of pineapple, mandarin blossom and acai berry, as well as hints of passion flower and vanilla, Sofia, 44, shares that she wanted to capture a very specific sense of femininity within the formula. Tempting was preceded by a namesake fragrance introduced in 2014 and last year’s (15) Love, which the Columbian bombshell made in the lead-up to her wedding to actor Joe Manganiello.

“With this one, Tempting, I thought the next step is to make something sexy with more of an edge, something that women are going to have as their special thing,” she told WWD. “There are always clothes that you save for a special party or date, and I wanted this perfume to be like that. It makes you feel different and gives you power, that’s why I wanted to call it Tempting.”

Consumer products are squarely in Sofia’s comfort zone, with her fronting campaigns for the likes of Covergirl and Head & Shoulders, as well as designing furniture for Rooms To Go. But the star says that the collaborations have unfolded in an organic way because women are so eager to learn about the products she uses on a day-to-day basis.

“I am a product person. I’m like crazy. I love creams, make-up and perfumes. I try everything all the time,” she explained. “Women are always asking me, ‘What do you do with your hair? Who colours it? What is that perfume? What is that lipstick? What is that shoe?’ That’s how I got the idea that I can create a business and, at the same time, make it easier for women and girls.”

Tempting goes on sale at Perfumania later this month (Jul16) before entering broader retail distribution in September. The eau de parfum is priced from $32 to $55 (£24-£42).

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