Belfast Telegraph

Tuesday 22 July 2014

Solange Knowles inspired by Africa

Solange Knowles
Solange Knowles

Solange Knowles has explained why she is an advocate for Diesel's new eco-friendly denim line.

The stylish star performed at the launch event for cult denim label Diesel's new line at Paris Fashion Week on Sunday.

Solange is an advocate for the new collection, which Diesel teamed up with ethical brand EDUN to create.

The singer's headline performance was the first in a series of live events called Studio Africa that tie in with the ethical range.

"My love for African fashion, music and art runs deep to my core and has been a significant source of inspiration to me as an artist," Solange explained to ElleUK.com about her involvement.

The 25-piece capsule collection, Diesel+EDUN, is inspired by African creativity and manufactured entirely in the continent.

The project aims to improve trade and highlight Africa’s rich fashion heritage.

"I'm constantly being exposed to such innovative African talent so I'm excited that Diesel+Edun is celebrating that extraordinary creativity through Studio Africa and taking me along for the journey!" Solange gushed.

Guests including Kanye West, Kim Kardashian, Jessica Alba and Tilda Swinton were present at the weekend event.

Diesel founder Renzo Rosso explained more about the initiative.

"We married the competencies of EDUN in African trade, with our know-how and outreach, to create something that was never done before: denim which is completely sourced and manufactured in Africa and distributed all over the world," Renzo explained. "But even more, with this project we want to show to consumers and to industry alike, that it is indeed possible to source, produce, and generate sustainable trade in Africa."

The eco-friendly denim range is available to buy online and in stores now.

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