Stars turn out for the Peter Pilotto for Target launch in New York.
The three women whetted fashion lovers' appetites when they stepped out in some of the new designs at last night's New York launch.
The collection hits Target stores on Sunday, as well as going live on Net-A-Porter.
Taylor, 29, took to her Twitter account to share her excitement for the new line.
"#PeterPilottoforTarget does prints right! #TargetBeauty @PIXIBeauty @TargetStyle @NETAPORTER #TargetPartner," she posted next to a photo of her in a yellow and blue print dress.
"Amazing night! Get #PeterPilottoforTarget on Feb 9! #TargetBeauty @PIXIBeauty @TargetStyle @NETAPORTER #TargetPartner (sic)," she captioned next to a photo of her standing in between the fashion house's designers Peter Pilotto and Christopher de Vos.
Alexa stayed true to her laidback, preppy style in a black and white printed skirt, light blue sweater and black tights.
Her shoulder length hair was worn loose and her make-up kept minimal with just a flick of black eyeliner.
Diane, 37, looked youthful in a printed shirt with a splash of red against the monochrome arms.
Her blonde hair was tied up, meaning all focus was on her outfit.
Peter Pilotto is known for its prints, and its subsidised collection is no different from its runway creations.
"Target approached us but we knew we wanted to collaborate with them," Christopher recently said.
"They're famous for their amazing collaborations in the fashion industry and have produced well-known and impactful collections that people are still talking about. It's a great feeling to know that those who aspire to own our designs will finally have the opportunity to purchase items that are within their budgets."
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