Style festivities: Belfast Fashionweek hits the bus stop
Metro shelter gets a selfie mirror for style sharing as innovative showcase kicks off
Belfast Fashionweek has kicked off in style and there is another four days of sartorial festivities left to go.
Event director Cathy Martin told the Belfast Telegraph that West Coast Cooler Fashionweek 2015 was a great opportunity to showcase the best of Northern Ireland's design talent and all the clothing on offer in our big stores and independent boutiques.
"This is our 19th season and it's all very exciting," she said.
Fashionweek celebrations continue tonight with Spring-Summer collections from independent boutiques and designers on show.
The catwalk will feature the latest looks from Blush and Jourdan, based on the Lisburn Road in south Belfast, as well as collections from Diamond Dolls in Banbridge, Spoilt Belle Boutique in Magherafelt, Mimi's Roadtrip in Moy and The Style Retreat in Lisburn, among others.
Designers Grainne Maher, Sara O'Neill, Chloe Dougan, Gillian Leavy, Deux Cara, Catriona O'Prey, Nor Lisa, Diana Mukushii and L'Or Dome will also reveal new work at the show.
"We have sold out shows on the programme but there are tickets left for tonight's show," Cathy said.
"During Fashionweek we celebrate all the best local designers, but also the very best of affordable fashion on the high street.
"It's not only Belfast, we are showcasing independent boutiques from Dungannon, Lisburn, Magherafelt and Moy and across Northern Ireland," she added.
Sushi Saturday returns at Shiro in Belfast city centre and there is also a Director's Cut afternoon fashion event highlighting 36 of the best looks from across all shows.
The High Street show includes the latest offerings from all the big stores, including Next, Marks and Spencer, Miss Selfridge, Warehouse, DV8 Fashion, Oasis, Dorothy Perkins and New Look, plus Remus Uomo, The Outlet, Excel Clothing and Designers at Debenhams.
The fashion extravaganza ends with a Style Sunday luncheon at Shu, in association with Mencap NI.
This year breast cancer charity Pretty 'n' Pink will collect funds at all shows to support women to help them feel better about themselves following surgery or treatment.
And if you are a fan of photography, a new 'selfie mirror' has been installed in a Howard Street bus shelter for people to share their Fashionweek outfits on Twitter using the hashtag #styleselfie.
For Fashionweek ticket inquiries please contact 028 9024 6609 or for more information visit http://www.belfastfashionweek.com.