Taylor Swift in fragrant film
Taylor Swift is carefree and happy in her new fragrance campaign video.
The singer's third scent Taylor by Taylor Swift went on sale this week.
In a behind-the-scenes look from her campaign shoot, the star looks happy and carefree as she hangs out with friends.
The 23-year-old reads in a bathtub, swings from a tree and drives in a convertible while wearing on-trend outfits including a cute white tiered dress.
The video is set to her song Starlight and teases that more videos will follow by closing with the words "to be continued".
Taylor's third scent follows her Wonderstruck and Wonderstruck Enchanted launches.
Her success with scents was recently noted when she scooped the Celebrity Fragrance of the Year Award at the 41st Annual Fragrance Foundation Awards in June.
The new offering is described as being a mix of fruits, florals and woody notes, which she hopes will allow fans to channel her style wherever they go.
“Taylor by Taylor Swift is a mix of a lot of things, it’s sweet, it’s sophisticated, it draws you in, it’s really my way of translating classic, yet modern, into a perfume,” she explained about the new scent in May.
“It’s something I wear daily, but it’s also when I go to grab something for a night out, that’s what I go to. It’s something I’m really proud of.”
As well as perfumes, Taylor has had success with her range of Keds footwear.
She also loves accessories, and has previously gushed about jewellery as a fun way to funk up her look.
“Pearls are the one fashion accessory that never seems to go out of style. I keep a strand in my purse, and throw them on whenever I need to dress up my outfit.”
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