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Taylor Swift puts Ladies First with Keds

Published 21/07/2015

Taylor Swift
Taylor Swift

Taylor Swift represents the amazing women Keds hope to reach with their Ladies First campaign, according to the footwear brand.

The Blank Space singer is working with the brand on their new global platform, Ladies First. According to Chris Lindner, president of Keds, the 25-year-old is the epitome of the type of women they’re trying to reach with the campaign.

“Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails everyday,” he said according to WWD. “A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment.”

Taylor has featured in the brand’s campaigns since 2013. Created in partnership with Kirshenbaum Bond Senecal + Partners, Ladies First showcases the Keds fall collection with progressive messages that celebrate what it means to be a woman in 2015.

The brand gathered the thoughts of more than 10,000 women from eight different countries. Headlines such as “All dressed up with everywhere to go,” “Oh girl is the new oh boy,” and “There will be moving, there will be shaking,” are featured prominently over street style photos.

In a shot accompanying the latter, Taylor can be seen in a black short dress wearing a pair of grey and white shoes. With her head tilted to the side and her hair being blown across her face, the singer stares off to the side of the camera.

“Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,” Chris Lindner added.

The new shots will debut on Tuesday and feature in magazines including Paper, Nylon and Interview.

© Cover Media

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