The 50 best beachwear
Persol's sunglasses are beautifully crafted and elegantly designed. This Steve McQueen tortoiseshell pair are a timeless buy, and they fold up, making them practical too.
How much £235
Irwin and Jordan
Not for the shy and retiring, this is a teeny-weeny futuristic red bikini. The matt gold sequin triangles catch the sun in an eye-catching way so you'll never be short of admirers wearing this. Those who are slightly less body-confident should check out the gorgeous matching gold swimsuit.
How much £185
Not only does Brollies Galore stock a jaw-dropping and amazingly well-priced range of beautiful umbrellas, but it also has a great range of parasols. For the practicalities of a beach holiday, I think this Edwardian parasol would be top of my wish list.
How much £12.99
Round retro frames are back and I love this cheap-and-cheerful peach-coloured pair from Asos.com. They suit most face shapes although those with very round faces may want to steer clear. They work particularly well worn with a block-coloured maxi dress for an unexpected edge.
How much £12
When it comes to flip-flops, you can't beat a pair of Havaianas. Deceptively hard-wearing, they are my favourite holiday footwear. This yellow pair are rather cheery, although the classic navy blue are also worth having on standby.
How much £18.99
A Pucci sarong is a timeless holiday item. It can be worn in any manner of glamorous ways as an effective shield from the sun should you need to head out for a bite to eat. It looks great worn Riviera-style with oversized sunglasses and turban.
How much £235
It takes a brave man to stride out of the sea wearing nothing but a pair of sporty Speedo briefs. Calvin Klein's neon-pink versions require an even braver one. If you want to make an impression at your holiday destination, pack a pair of these.
How much £25
Big bold and stylish, Helen Berman's pink straw hat adds instant sophistication to any beach outfit. It also offers considerable shade for those who prefer to keep out of the sun. Wear with a sarong or maxi-dress for a chic Seventies look.
How much £99
Aviator-style sunglasses look great on both men and women. This stylish pair is a little higher on the glam factor than most, thanks to the gold-on-gold lenses and frames. Wear them with simple swimwear and let the glasses do the talking.
How much £395
This is a brilliant block-coloured swimsuit from Petit Bateau. Not only does it a have a modest price tag, it offers a flattering fit. The cross-over straps subtly lift and improve cleavage, while the high-cut navy body gives a waist-whittling, leg-lengthening effect.
Where 020-7838 0818
How much £43.50
Light and airy, these mesh shoes are a compromise between an open sandal and an espadrille. The air holes make them a comfortable holiday shoe, while looking dressy enough to wear with trousers if you fancy a day trip.
How much £45
It takes a moment to spot that these classy navy swimming trunks are decorated with various currency symbols, not designer logos. The ideal way for a straight-talking kind of guy to advertise his financial prowess.
How much £125
Those who feel naked without at least a little jewellery should try Elkin's colourful stacks of skull bracelets. These look great worn as a set but are also available separately in various colours.
How much £99 for three
This lace-and-mesh swimsuit in a shade of pale green is the epitome of modern glamour. Ideal for curvaceous figures, the waist panelling gives a subtle corset effect while the underwired cups give good support.
How much £215
A chic panama hat is never out of style. The colourful checked ribbon on this version makes it rather less formal and perfect for a beach holiday. A must-have for any style-savvy gentleman.
Where 0844 482 4000; www.ctshirts.co.uk
How much £34.95
Orlebar Brown specialises in beautifully-made, elegant swim shorts. Their mid-length version is a favourite among urbanites who like to look smart, even if they are on holiday. I love them in this season's retro orange colour.
How much £125
Headscarfs add a kooky element to any outfit. This ready-tied cotton design looks just as great worn with a swimsuit as with a pair of coloured trousers and heels.
How much £7
Fans of feminine vintage styles should check out Cath Kidston's cute range of swimwear. This smoky bronze design is pretty and well-fitted.
Where 0845 026 2440; www.cathkidston.com
How much £45
How much £25" >
I love Conquer's quirky, humorous prints, and its "forever friends" skeleton T-shirt is a particular favourite. Try teaming it with neon-bright sunglasses or swimming trunks.
How much £25
Classic, low-fitting board shorts always look great, regardless of whether or not you surf. They also tend to be very well made, with a nice pair often lasting through many summers.
How much £54.99
How much £29.50" >
Marks & Spencer
For both industrial-strength stomach flattening and figure trimming, Marks & Spencer's wallet-friendly range of "shape" swimwear is unbeatable. Apparently, the hot pink version sells once every five minutes.
How much £29.50
Victoria Beckham's sunglasses range is doing amazingly well in spite, or perhaps because of, the hefty price tag. Designed in VB's signature oversized shape, they are plated in 18-carat rose gold and are cooly priced just short of £500.
How much £495
This is such a cute pair of cotton drawstring shorts by Madras APC. Wear them on the beach over a bikini or swimsuit if you are feeling shy, or add wooden wedges and a vest top and head out into town if you are feeling bold.
How much £39
TK Maxx is always great for a bargain. This is a brilliant pair of Hurley board shorts at about a third of the usual retail price. A simple sunny red design, they also work well worn with a T-shirt away from the beach when you fancy going off to explore.
How much £16.99
Stay looking sunny, even if the weather turns grey. This is a great, soft, washed-out yellow sweatshirt by COS. It looks great on both boys and girls and really complements tanned skin. Try it with navy or dark grey shorts.
How much £35
We Are Handsome
Anything with a galloping mare on it catches my eye and this surreal photographic swimsuit is no exception. The bold yellow zip detail gives it a youthful, modern feel. It would look great with some bright, sporty sunglasses.
How much £195
Thomas Sabo has a great range of summer jewellery, featuring sharks, anchors and other appropriately festive designs. I'm also quite taken by the bold water-proof watches, which make for a great holiday accessory.
Where 020-7824 1810
How much £169
Geri Halliwell for Next
Geri Halliwell has created some very decent, practical designs for Next that do a very good job for curvy figures. Nautical stripes are always classic and this halterneck style is both supportive and flattering.
How much £22
Hartford Car Print Shorts
I love these kitsch and quirky gingham swimming trunks, with their eccentrically British appeal. Team them with Raybans, a pair of flip-flops and a white T-shirt and you have your holiday wardrobe covered.
How much £92
The chunky wedge heel is this season's favourite style. This bold blue raffia pair could be worn with a swimsuit for a glamorous beach look or with a pair of grey ankle socks and midi dress for a quirkier day look.
Where 020-7586 6206
How much £190
Liven up a neutral outfit, or indeed entire holiday wardrobe, with a pair of pale yellow sunglasses. Fresh and modern, they are an unusual way to update your look.
How much £165
Jets by Jessika Allen
Stylish, if slightly impractical, this looks great on athletic figures and is a fun take on the usually über-safe black bikini. Try it with spike heels and metallic sunglasses to really turn heads.
How much £265
This soft cotton hooded shirt makes the ideal beach cover-up; it's heavy enough to keep you warm for a couple of beers once the sun has set.
How much £47
In addition to his classic multi-coloured striped designs, this summer Paul Smith has also created a fun monster-print range. The red-on-pink version is especially jolly.
How much £75
The high-waisted pants and underwired cups make this bikini flattering for most figures and the checked fabric creates a quirky, slightly retro look.
How much £35
YSL's heavy rectangular frames are my current favourites. Both mysterious and ever so slightly intellectual in their appearance, they look great worn with a black one-piece and sheer blouse on the beach.
How much £240
Beach holidays are the perfect excuse for typically conservative dressers to let their hair down. This pair of gloriously garish lily-print swim shorts are reassuringly inexpensive and guaranteed to get you in the spirit.
How much £20
The trusty raffia bag is a great holiday buy. This version by Anya Hindmarch has upped the glamour factor with black leather piping and a slightly oriental tassel. The perfect bag to complement a pair of heavy black sunglasses and a turban.
How much £259
I love this ultra-chic one-piece. The deep V and low leg-line give it a sleek Seventies feel (although it does mean that it tends to be best suited to willowy figures). Looks great with some oversized shades and a huge sun hat.
How much £310
You could create the perfect holiday wardrobe from APC's summer collection alone - and these are perfect holiday shorts. Supremely comfortable for sunning, and yet smart enough to wear out for dinner with a shirt and pair of leather sandals.
How much £80
Ever so slightly mad, these sunglasses by Alexander Wang for Linda Farrow make a real statement. They look amazing worn with a headscarf for a modern take on Thelma and Louise.
How much £215
Selfridges has joined forces with over 20 environmental groups to encourage awareness for the need for sustainable fishing. Support the cause by carrying Katharine Hamnett's No More Fish in the Sea? bag.
How much £18
Marks & Spencer
I was quite shocked to discover that this fashion-forward little number was from our trusty Marks & Spencer. Ever practical, M&S have seen to it that the parts are sold separately.
How much Top £25, briefs £18
The capelet/short-kaftan article seems to have become a favourite. It's easy to see why. Light, comfortable and rather glamorous, it makes perfect sense. Looks great with flat sandals and loose, sea-salted hair.
How much £34
Smart and simple, these are the swimming-trunk equivalent of your favourite jeans. Long enough not to raise eyebrows, yet short enough to enable you to work more seriously on your tan. A holiday must-have.
How much £45
French-designed shoe label Ash is a personal favourite. Elegant, well-made and well-priced, I'm a big fan of their leather-thonged sandals and colourful beaded designs.
How much £135
The popularity of Raybans ceases to wane. Rather than go for the classic black like everyone else, why not jazz things up? Opt for this pair with bold blue inside the arms.
How much £120
A brilliant rucksack - massively spacious, and stylish too. Guaranteed to fit even the chunkiest beach towel, along with picnic items, extra clothes etc etc.
How much £55
This is such a fun little bikini and an absolute bargain. It's unlikely to last more than one holiday, but seeing as neons are this summer's big trend, it may look dated by next year anyway.
How much Top £6, Briefs £5
Buy this blouse a couple of sizes too large and you can wear it as a smock dress with a couple of thin gold chains over your bikini for a relaxed beach look. Great with aviator-style sunglasses.
How much £36
Make a splash with Eliisa Makin’s pick of the most stylish summer clothes for women and men
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