The perfume you have been waiting for: The more you sweat the nicer you smell
It's the new invention which could allow women to smell better, no matter how much they sweat.
Academics at Queen's University in Belfast have concocted a "perfumed ionic liquid" potion which is billed as a "unique new perfume delivery system which releases more of its aroma when it comes into contact with moisture, meaning a person smells nicer when their sweat levels increase".
The perfume releases its aroma when it comes into contact with water, allowing more of the scent to be released onto a person's skin.
It has been created by 'tagging' a raw fragrance onto an ionic liquid - salt in the form of liquid - which has no smell.
The innovative research was carried out by Dr Nimal Gunaratne, Professor Ken Seddon and Dr Peter Nockemann. Their new perfume system also has the ability to remove the bad odours that come from sweat.
Thiol compounds, responsible for the often unpleasant smell of sweat, are attracted to the ionic liquid, attaching themselves to it and losing their potency.
Project leader Dr Gunaratne believes the breakthrough could have major commercial possibilities.
Dr Gunaratne said: "This is an exciting breakthrough that uses newly discovered ionic liquid systems to release material in a controlled manner.
"Not only does it have great commercial potential, and could be used in perfumes and cosmetic creams, but it could also be used in others area of science, such as the slow release of certain substances of interest.
"This innovative development demonstrates the drive of researchers at Queen's to advancing knowledge and achieving excellence for the benefit of society as a whole."
The researchers are working with a perfume development company to identify a number of ideas that could eventually be sold in shops.