Belfast Telegraph

Theo James for Boss

Theo James has landed a new role with Hugo Boss.

At the end of last year there were whispers that Theo was working with the brand on something new, as he was seen shooting a commercial for the label in New York City. At the time no more information was available, but it’s now been confirmed that Theo is fronting a brand new scent for the company.

“I’m honoured to be representing Boss Parfums as an Ambassador in their latest perfume campaign,” he said in a statement. “I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

An accompanying picture of the star sees him clad in a black jacket and matching shirt and tie. Only the top half of his body is visible and he appears to be sitting down as he stares sultrily into the camera.

At the moment the name of the fragrance Theo is involved with is not known.

The 30-year-old Divergent actor is certainly in good company though, as stars including Ryan Reynolds and Gerard Butler have worked with the company in the past.

It’s thought that more images of Theo for Hugo Boss will be revealed at a later date.

Theo’s toned physique has won him female fans around the globe, especially thanks to his muscly turn as Four in the Divergent films. However, he was careful to boost his build in the right way before shooting.

"I had to put on a lot of weight, in terms of muscle," he previously explained to the UK edition of ELLE magazine. "I wanted my character to have a dynamic masculinity and not just look like a f**king beefcake."

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From Belfast Telegraph