Tilda Swinton face of Chanel
Published 27/02/2013 | 08:30
Tilda Swinton has been tapped as the face of Chanel's new advertising campaign.
The actress fronts the advertising for the label's Paris-Edinburgh collection.
The luxury range of ready-to-wear clothing was first seen at the Chanel Métier d’Arts annual fashion show held at the Linlithgow Palace in Scotland at the end of last year.
Chanel frontman Karl Lagerfeld explained why the 52-year-old Oscar-winning actress was the perfect choice to advertise the line.
Tilda's Scottish ancestry matched the collection's inspiration perfectly.
“[Tilda is also] a modern woman, a timeless icon of elegance,” Karl gushed to WWD.
Karl photographed Tilda earlier this month at the Château d’Ecouen, a castle from the Renaissance period located in France.
The results will be seen when the adverts debut in magazines from June this year.
Speaking at the collection's debut in December, Karl spoke about the label's connection with Scotland.
“Chanel came here, she discovered tweed and cashmere. Now we’ve bought Barrie," Karl revealed. “Scottish patterns and tartans are all over the world, so there is a strong identity that everybody likes, uses and copies."
Tilda's Chanel announcement follows the recent news that she has also been tapped by style icon David Bowie to star in his new music promo.
The androgynous-looking lady will appear with model Andrej Pejic in the single The Stars (Are Out Tonight).
In the clip from the highly-anticipated release, Tilda appears as David's wife.
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