Tory Burch: My designs are effortless
Tory Burch doesn’t try to “push the envelope of design” with her collections.
The American designer is renowned for her preppy style, and started her business seven years ago. At that time she didn’t expect it to become as big as it is today – she is often viewed as the woman who spearheaded the 70s revival, thanks to her love of flares and stacked heels.
She had the idea for the Tory Burch Collection after taking time off to spend with her family, and has never looked back.
“I thought about what I was missing in my wardrobe,” she explained. “We are not pushing the envelope of design. There are just pieces that fit in.”
Tory’s pieces are quintessentially American, with the collections boasting kaftans, tunics and pumps. She also likes bright, jolly colours, and is inspired by former American First Lady Jackie O.
“I wanted the collection to be effortless and chic,” she told Grazia. “I don’t come from a design background, so I tend to go to other things for reference points.
“[Cate Blanchett inspires me because] she is not your cookie-cutter star. You can tell she is doing it for herself and not employing a stylist and I like that.”