Travis Scott aims to create memories with tour merch
Travis Scott's tour merchandise is an extension of his forthcoming shows.
Travis Scott wants his tour merchandise to create “memories”.
The American hip hop artist had a busy weekend (19-20Nov16) opening three pop up shops in three different locations - Houston, New York City, and Los Angeles – to promote his line Hood Toyota. The venture comes ahead of the star’s 2017 tour, with fans also able to pre-order tickets for shows while at the stalls along with purchasing pieces like hoodies, T-shirts and beanies.
“I kind of just want to make memories, or stuff that people can, when they see the tee, remember where they bought it,” he told Vogue.com of his line. “It’s not really so much about the design, it’s not so much about the hype - it’s about the event that we make the tee for.”
The clothes feature bold designs, such as an eagle-head print, which Travis explains is something that has stuck with him due to his Texas roots. Certain garments also follow him around, such as an old Polo jacket that travels with him wherever he goes.
Hood Toyota wasn’t designed to be just a pop-up store though, as the musician insists it’s an extension of his tour and revealed the meaning behind the name.
“I couldn’t fit a car in the merch booth so I had to give people an extension of what I wanted through the pop up,” he explained. “The Toyota thing has always been a part of me. My homie Dozie used to come scoop me two hours away on my campus in San Antonio in his Toyota Camry. Toyotas are some of my favourite cars; I own three of them. One of them is actually on the floor right now. I actually lost my virginity in a Toyota.”
Travis’ forthcoming concerts will promote his latest record, Birds in the Trap Sing McKnight, which he released in September (16). Followers can also anticipate him dropping his third record, Astroworld, some time in 2017.
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