Tyga releases silver sneakers
Musician Tyga is continuing to grow his footwear empire.
Rapper Tyga has added a fifth pair of sneakers to his collaboration with L.A. Gear.
The musician launched his first pair, Liquid Gold, in April (15) and things progressed quickly from there. He's now introducing Liquid Silvers and the footwear brand is pleased to have found such a perfect partner in Tyga.
“The Tyga collection has gone extremely well,” L.A. Gear president Lance Jackson told WWD. “L.A. Gear is now in key retailers such as Shiekh Shoes and Footaction. It has generated a lot of excitement and buzz in the sneaker world."
In keeping with their name, the trainers are silver and feature the signature light-up sole. They retail for $110 and are currently available at Footaction in the Miracle Mile Mall in Las Vegas but will soon enjoy a more widespread release. L.A. Gear is hoping to target the women's market next and is thrilled with the attention the musician has brought the brand.
"We started talking with Tyga about a year and a half ago," Lance previously told footwearnews.com. "He’s from LA and has a great fashion sense, and he shares our vision for the brand. As far as the retro aspect, Tyga is a huge part of it — he’s as passionate as we are. Tyga has a gold album, so we wanted to come out with the gold first to tie in with his image, but we have endless categories in the works."
Tyga is pretty established in the footwear business, having also released sneakers in collaboration with Reebok in 2013. As soon as the chance to work with L.A. Gear came up, he jumped.
“Just to see it happening now, like the first step of the process is good,” he explained to vibe.com at the time of the first release. “We got so many other designs, different shoes... I got my own running shoe, we’re about to do a lot of things. This is just an introduction.”
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