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UFC star Conor McGregor 'sparks craze for three-piece suits'

By Gavin McLoughlin

UFC fighter Conor McGregor has sparked an increase in menswear sales, according to retailers.

The Dublin sports star has set trends before with his "man bun", and now he's done it again.

Conor McGregor celebrates after defeating Chad Mendes in their interim featherweight title mixed martial arts bout at UFC 189 Saturday, July 11, 2015, in Las Vegas. (AP Photo/John Locher)
Conor McGregor celebrates after defeating Chad Mendes in their interim featherweight title mixed martial arts bout at UFC 189 Saturday, July 11, 2015, in Las Vegas. (AP Photo/John Locher)

Retail Excellence Ireland chief executive David Fitzsimons said Conor McGregor has had a huge influence on a new surge - of 12.4% - in menswear sales.

Three-piece suits are now more popular than ever, he said, and suit specialists such as Louis Copeland have identified Conor McGregor as an influence for Irish men when it comes to style.

Last year, McGregor was credited with influencing a "man bun" craze in Dublin.

Tanya Mason of The Grafton Barbers said young men, from late teens to their mid thirties, were seeking to replicate “The Conor McGregor” look of shaved sides and a small ponytail or bun on top.

“We’ve definitely had a good few in here looking for something similar, in the last week I’ve personally had at least two or three guys looking for it, or trying to grow out their hair at the top,” said Tanya.

“There had been lots of people in looking for his previous haircut, the more slicked back look, too. But recently it’s been the shaved sides and ponytail look that’s more popular,” she added.

Meanwhile, Mr Fitzsimons said all major sectors have rebounded, with the exception of the grocery sector where retailers are at war.

The trade body's survey of 4,000 stores reports retail sales in the third quarter rose the most since 2007 on a like-for-like basis.

Overall sales rose 5.43pc on the same period last year, with the hot beverage sector rising 13.2pc on a like-for-like basis.

However, despite the positive figures Mr Fitzsimons issued a warning about the rise in the minimum wage and an expected rise in insurance premiums, saying "dark clouds loom on the horizon". He told RTE's Morning Ireland that some shops would close as a result of the wage hike.

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