Belfast Telegraph

Ungaro 'not looking for designer'

(Cover) - EN Fashion - Emanuel Ungaro will not install another head designer.

The label parted ways with Giles Deacon earlier this month. He was their sixth designer in as many years, replacing Estrella Archs.

Chief creative officer Jeffry M. Aronsson confirmed that the label will rely on their 35 strong team instead of one head designer.

"I'm not looking for a big name from the outside," Jeffry revealed in an interview with the Wall Street Journal. "Because I don't want the development of the brand to be dependent on a big ego."

British designer Deacon joined Unagro in April 2010 and was signed on to a four year contract. However, the fashion house and Deacon mutually decided to split after only a year.

Unagro has struggled to install a designer for any length of time since the label was bought by Asim Abdullah in 2005.

Giambattista Valli, Vincent Darré, Peter Dundas and Esteban Cortazar have all worked for the company.

Currently the label is not stocked in any of the major stores in the US. But Jeffry is confident that Emanuel Ungaro's new approach will create a stronger brand.

"I don't believe in overnight sensations," he explained. "My goal is to revitalise the company in a sustainable way, not a flash in the pan."

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