Unisex sells for designer JW Anderson
It may be London Fashion Week but Northern Ireland natives will certainly be making their mark over the next few days at Somerset House.
Magherafelt-born JW Anderson, son of former Irish rugby star Willie Anderson, may only be 29 years old but the buzz around his collections at LFW has been growing steadily since his debut in 2010, particularly since he managed to pick up the Emerging Talent – Ready To Wear Award at the British Fashion Awards last year.
Originally known for the stunning menswear he continues to exhibit at LFW, JW has crossed over to womenswear and just finished his second collaboration with high street fashion giant Topshop.
The Topshop Twitter account even broadcast news of scrums around the collection when it launched in their flagship London store on Friday.
JW Anderson will be showing his AW13 womenswear collection, worn by people like Alexa Chung, at the prime time of 8pm on Monday and will continue his theme of, "things that can be borrowed from a man to a woman and from a woman to a man".
A local presence will be felt behind the scenes too, as two hairdressers from here have been hand-picked to join the L'Oreal Professional team who will style all of those gracing the catwalk.
Suzan Manning from Zuni Hairdressing and Sheena Otterson from Andrew Mulvenna Hair will join the elite five-strong team working on the Aminaka Wilmont and Ashish shows.
Suzan Manning made her London Fashion Week debut last year when she worked on the Fashion Fringe show hosted by the British Style Council.
She said: "It's manic behind the scenes. The models are often late, then make-up might steal them before we get the chance to do their hair.
"Models will run through backstage changing as they go once the show starts. It's an hour of total chaos," Suzan said.
Experts have predicted that warm hues such as reds and gold will appear over the next week.
The 'in' thing will be the Dark Clash – textiles inspired by the night sky.
Expect to see hair braided and in low-down buns.