Belfast Telegraph

Vanessa Paradis blooms in H&M campaign

Vanessa Paradis embodies the feminine and floral feel of H&M's latest clothing campaign.

The brand unveiled the new collection modelled by the French beauty in full today.

The actress-and-singer poses on a background of lush flora in a cosy living room scene dressed in the high street store's eco-friendly line.

Vanessa wears romantic floaty dresses, floral prints and delicate blouses in the feminine photo shoot photographed by Camilla Akrans.

The star's finishing touches include make-up by Christophe Danchaud and a manicure by Deborah Lippmann.

Vanessa was announced as the latest brand ambassador and face of H&M's Conscious collection earlier this year.

The clothing she models is made entirely from sustainable materials such as organic cotton and recycled polyester.

The items from the eco-friendly range include charming maxi dresses, lightweight pants in floral patterns, sassy mini dresses, khaki shorts, jackets and nature printed pieces.

They will go on sale in stores from the end of March.

“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe," Vanessa said in the official announcement about the line. "I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Vanessa has previously collaborated with French fashion house Chanel fronting their handbag and cosmetics campaigns.

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