Belfast Telegraph

Friday 18 April 2014

Vanessa Paradis face of H&M campaign

Vanessa Paradis

Vanessa Paradis is the face of H&M's new Conscious spring campaign.

The actress will front the high street store's latest collection of clothing that is both on-trend and eco-friendly.

Vanessa's own style beliefs match H&M's commitment to a more sustainable fashion future.

"I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe," Vanessa explained in an official statement. "I love the style and it works in an eco-friendly way because I like to use and reuse old clothes."

Showing that fashion can be environmentally friendly, the entire collection is made from materials such as organic cotton, recycled polyester and Tencel.

The singer wears a selection of bright and upbeat pieces from the range in the promotional images, which aim to show the optimism of spring. Romantic and sporty styles are intermixed with on trend items such as a ruffle-edged yellow sundress, as well as an embellished zip-up utility jacket worn with botanical print trousers.

Vanessa also models floor-length dresses, cropped jumpsuits and a tropical print T-shirt dress from the collection as well as the eco-friendly accessories such as ankle straps.

The full women's collection will be available in H&M stores worldwide as well as online from the end of March, alongside Conscious collections for Men and for kids and babies.

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring unwanted clothing from any label to selected stores, and in return for each bag they will receive an H&M voucher, limited to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.

© Cover Media

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