Video: Madonna perfume promo 'too racy' for Disney's ABC channel
Madonna's new perfume promo has reportedly been deemed too racy for the Disney-owned ABC network.
The singer appears in a sexy new commercial for her first fragrance Truth or Dare by Madonna. The advertisement shows the 53-year-old pop queen in a revealing corset in a throw-back to videos for Vogue, Human Nature and Girl Gone Wild.
ABC is said to have ordered producers of the 30-second black and white ad to digitally alter shots that reveal her cleavage.
"ABC viewed the ad [and] came back with a list of changes," a source told the New York Post.
"They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom. ABC also wants to cut another suggestive scene where Madonna writhes around."
It is understood Madonna's team requested the ads to air during series GCB and Scandal. However if the requested alterations are made, the commercial will only be allowed to run after 9pm with the exception of daytime show The View.
"ABC has requested some changes be made to the content of the Truth or Dare perfume commercial," another source said.
The commercial has been making waves since it was released on the internet this week for its suggestive content. However the fragrance was made as a tribute to the singer's mother who died of breast cancer in 1963.
In a press release Madonna described her inspiration for the perfume.
"'My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture - feminine and mysterious," she said.
Madonna teamed up with perfume maker Stephen Nilsen on the scent. It is to be distributed by Coty, Inc. and initially available at Macy's for the month of April before its global launch in May.
The news comes after Madonna's new music video for Girl Gone Wild was banned for under-18s by YouTube for its inappropriate content.