Belfast Telegraph

Wednesday 1 October 2014

Video: Victoria's Secret lingerie and sexy fashions show coming to UK

International lingerie chain Victoria's Secret is opening its doors in the the Republic of Ireland
International lingerie chain Victoria's Secret will be taking its fashion extravaganza to the UK catwalk
Model Adriana Lima presents a creation during the Victoria's Secret Fashion Show at the Fontainebleau Miami Beach
International lingerie chain Victoria's Secret will be taking its fashion extravaganza to the UK catwalk
NEW YORK, NY - NOVEMBER 13:  Model Izabel Goulart walks the runway wearing Body Piece with Swarovski Crystalsat the 2013 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City.  (Photo by Bryan Bedder/Getty Images for Swarovski)
NEW YORK, NY - NOVEMBER 13: Model Izabel Goulart walks the runway wearing Body Piece with Swarovski Crystalsat the 2013 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for Swarovski)

Global lingerie chain Victoria's Secret is to stage its first UK fashion extravaganza in London.

Dozens of international supermodels will take to the catwalk at the Victoria’s Secret Fashion Show at Earls Court in December, the US brand announced today.

The event, which will be broadcast to 192 countries, has only ever once before ventured outside America when it transferred to Cannes during the film festival in 2000.

The show was first held at the Plaza Hotel in New York in 1995 since when it has attracted most of the biggest names in modelling including Naomi Campbell, Helena Christensen, Tyra Banks, Heidi Klum, Karen Mulder, Gisele Bundchen  and Rosie Huntington-Whiteley.

Dublin Airport got a little slice of heaven last year when Victoria's Secret opened their first store in the Republic of Ireland.

The beauty and accessories store opened in Terminal 2 – and more stores might follow in the city centre.

A spokesperson for the airport said that the shop opened without any fuss although some commuters were upset that none of the brand's iconic 'Angels' was present.

"It was in line with what they wanted, it was a very soft opening," the spokesperson said. The store will be retailing some of the brand's most sought-after beauty and cosmetic products.

Products are also directed towards the jet-setting clientele, with accessories such as a branded passport holder.

There have been rumours circulating that the launch of the brand in the airport is a strong indication that the lingerie giants are now considering opening a store in Dublin city centre, but this has yet to be confirmed.

"I couldn't comment on that at this stage, I don't know. Watch this space," the spokesperson said.

The interior of the shop is a design similar to the US stores, with black-cherry wall fixtures, as well as videos broadcasting images of the brand's beautiful Angels.

A statement from the company said that the Dublin branch "gives new meaning to the words 'sexy, sophisticated and forever young'".

The news came only months after Irish woman Margaret McDonald landed one of the top jobs in the world's most famous lingerie brand.

Known as the world's sexiest store, shoppers will find fragrances like the FiFi Award-winning Victoria's Secret Bombshell to smell like their favourite Angel.

The billion-dollar business is now being run by Ms McDonald, who started her career as a trainee buyer in Penneys.

Ms McDonald moved with her husband Mark Kelly and their two young daughters to Columbus, Ohio, to take up the running of the company.

The savvy businesswoman gained career steam working first while a student at Saks Fifth Avenue and Brown Thomas in Dublin.

From there she moved on to be the European vice-president of Banana Republic, vice-president at Gap Inc and the head of buying at Marks and Spencer.

The company had been exclusively home-based in its retailing until it launched in the UK last year.

With Ms McDonald at the lead, the company is recording sky-high profits and worldwide recognition.

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