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Vincent Cassel unveiled as the face of eyewear brand Vuarnet

Published 21/04/2016

Vincent Cassel
Vincent Cassel

Vincent Cassel is fond of things which are "new and unique".

Black Swan star Vincent Cassel has been unveiled as the new face of eyewear brand Vuarnet.

The 49-year-old actor has joined forces with the French-based company to promote a range of sunglasses, and he couldn't be more thrilled.

"Vuarnet is an iconic brand,” Vincent said in a statement obtained by website JustJared. “Their products feature top-quality lenses and embody cool style."

The Frenchman insists he didn't sign on just for the money - Vincent has always loved the company's designs.

"When I was 20, they were the must-have accessory," he explained. "Back then, I had a pair of model 03 glasses, which I wore for years. I’m thrilled to have been selected as Vuarnet‘s ambassador."

The fact that Vuarnet is based in his homeland is also a bonus for the actor: "The brand’s products are French, and I like the idea of helping Vuarnet to reclaim its rightful place and build on its excellent reputation," Vincent added. "I’m particularly fond of things that are new and unique.”

For the shoot, Vincent headed to the beach in Brazil, where he posed next to a blue pick up truck, wearing a grey shirt open loosely at the neck.

In the accompanying video feature, the Ocean's Thirteen star can also be seen walking along the beach with his trouser legs rolled up as the waves crash around him.

"It was classy, having a pair of Vuarnet sunglasses," he said in the film. "They are great lenses. They were like glasses you had to have."

Cassel was previously half of one of European film's most stylish couple when he was married to Italian Bond girl Monica Bellucci. They separated in 2013.

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