Up to 250 would-be supermodels are hoping to wow the judges in a competition to find a new Face of DV8.
The high street fashion retailer is once again on the lookout for a male and female to front their advertising campaign this year.
Queues of potential models snaked around the retailer’s flagship store (below) at Castle Place in Belfast city centre yesterday as the first round of selections got under way.
A shortlist of 10 contestants will be announced in the next three weeks and it is hoped two winners will be chosen by the end of May.
Last year’s competition proved a huge hit with budding models and the two eventual winners were unveiled as Carrie-Anne Burton (above) from Downpatrick and Aaron Kearney from Portadown.
Carrie-Anne (19) has since gone on to land a place in the RTE show The Model Agent, which begins next week.
The Model Agent will see 12 girls from all over Ireland battling to win a contract with top agency Independent Models.
Organisers of the Face of DV8 competition said they were overwhelmed with the response to the event.
The winners of this year’s contest must be aged between 17 and 30, but do not have to have modelling experience.
The two winners — who will be chosen by model agency boss Alison Campbell, hairstylist Paul Stafford and photographer Khara Pringle — will get a contract with Alison’s agency, £500 worth of DV8 clothes vouchers and hairstyling by Paul Stafford for a year.