Belfast Telegraph

UK Website Of The Year

will.i.am: I set the trend rather than follow it

Published 31/10/2015

will.i.am
will.i.am

will.i.am's signature style is all thanks to the old man suits he rocked when he was younger.

will.i.am learnt how to set trends when he couldn't afford Nike Air Jordans as a youngster.

Hailing from east Los Angeles, will didn't have a childhood which was flush with money. However, the savvy music star and his pals soon cultivated their own style. Instead of lusting over expensive clothes, the group would buy "old man suits" from thrift stores.

"You can follow the trend, or you can set the trend," will stated to Entrepreneur magazine. "You set the trend by having the barometer of what young folk are doing, and the conditions of life they're living."

will is thought of as one of the industry's most stylish figures, and he often adds sunglasses and jackets to the mix when it comes to his wardrobe. And his philosophy remains the same: it doesn't matter what you're wearing, as long as you're confident in it others will follow.

"We would take stuff that was scraps and turn it into luxury," he explained. "It wasn't rags to riches. We turned our rags into things that rich people wanted. It's like, 'Oh, this is what I got? That motherf**cker's gonna want this because of how I rock it and how confident I am with it."

will rose to fame in pop group The Black Eyed Peas alongside apl.de.ap, Taboo, and Fergie. will isn't the only thrifty one of the band when it comes to fashion though.

“I guess I have a unique style," will previously explained to the Scottish Daily Record. "My style came from the fact my family were poor growing up – so we had to make the best use we could out of second hand shops.

“apl.de.ap and I would have $10 to go sort out our wardrobe. So we would go to the store on Dollar Day, which was Saturday, and we’d get there early because we didn’t want to get scraps – and that’s how I found my style."

© Cover Media

Online Editors

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph