Belfast Telegraph

Saturday 2 August 2014

will.i.am plans recycled shoe line

will.i.am

will.i.am plans to launch a "high-end" collection of recycled shoes for girls.

The star launched his Ekocycle initiative with Coca-Cola last year.

will has since made a variety of things from recycled products such as swimwear and bags and says he has even more ideas for future collaborations.

The star listed phones and toothbrushes among the possible future collections.

“[And] shoes, high-end, that girls like," he shared with WWD.

The star celebrated the launch of his latest recycled fashion line with Levi’s 501 jeans on Tuesday. The event was held at the Levi's Haus in West Hollywood where the styles, which are made of fabric derived from recycled plastic bottles and food trays, were showcased.

will explained how the limited edition $128 jeans continue the recycling narrative started by the denim maker’s founder.

The original Levi's jeans were made using repurposed canvas from gold miners’ tents for clothing. “We have landfills and landfills of plastic,” will explained. “In my eyes, it’s new gold.”

The ambitious star shared his other projects that include working with French product designer Philippe Starck. His designs range from interior to mass-produced consumer goods such as toothbrushes, chairs, and even houses.

will would like to open a space in Hollywood where artists can record an album, film a video, pose for photos and do interviews all under one roof.

The technology fan revealed when he isn't busy doing all this, he hopes to learn how to code computer programs too.

“That’s what tomorrow’s entertainer is,” he finished. “The maker is going to surface.”

© Cover Media

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