Zendaya didn’t scrimp on quality for her clothing line
Zendaya’s new fashion line is aimed at everyone.
Zendaya’s debut clothing line didn’t compromise on quality for its low price point.
The singer and actress already has a shoe line to her name, and is adding to her fashion empire with clothing label Daya by Zendaya, which she co-created with her stylist Law Roach.
To help promote the range, the 20-year-old launched pop-up stores across the U.S., showing off her work in Chicago, Los Angeles and New York.
And when it came to design and manufacturing, Zendaya knew exactly what she wanted.
“Law Roach, my style partner in crime, and I are very inspired by people, what they wanted, what they needed, what they were asking for and I think that’s what really drove the line," she told instyle.com.
"I wanted to create great pieces of clothing that wouldn't fall apart as soon as you got home. It's going to feel good, look good with a realistic price point."
Most of the clothes retail for under $100 (£80), with the most expensive item costing $200 (£160). Fans can get their hands on street wear-inspired garments, like a bomber jacket, military anorak and oversized sweatshirt, as well as more feminine pieces such as a mesh ruffled dress and black satin slip dress.
"I wanted to make sure that everyone felt included, felt like they were thought about in the making of this line," she explained of her designs. "I didn't want to alienate anybody. I wanted there to be a level of androgyny, because that's what fashion is about - fashion should be much more involved than that."
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