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Zendaya finds clothing to be very ‘emotional’

Hollywood star Zendaya is excited to be a part of a more inclusive and diverse era of fashion.

Zendaya connects with clothing on an emotional level.

The American singer and actress is quickly becoming one of Hollywood’s most in-demand names, having scored the coveted role of Peter Parker's love interest in Marvel's upcoming Spider-Man: Homecoming. In partnership with her stylist Law Roach, she’s also recently launched both a shoe and clothing range, named Daya by Zendaya, which she hopes will empower and inspire young women.

“Clothing to me is very emotional. It's supposed to make you feel something,” she told Fashionista. “As (for being a part of) a new era of fashion, which is more forward-thinking and there's not as many labels and rules. It's more open — that's what fashion should be.”

Zendaya has had the pleasure of wearing high-end garments on the red carpet and modelling for Dolce & Gabbana. But when it comes to dressing herself, she prefers to mix designer with high street pieces, as she realises that the girls who look up to her can’t afford top of the range items.

“So I want to give the feeling of luxury and give them something that feels good and is of quality while also allowing it to be attainable and realistic for a real budget,” she explained.

Inclusivity is key to Zendaya’s range, and it features gender-neutral pieces priced under $160 (£125), with sizes running from 0 to 22.

And she is adamant that her business model is working well, as her fans are appreciating the size options and price points.

“It's working on getting more pieces that they like. If I know that they like the velvet jumpsuit, then I'm gonna give them more velvet jumpsuits. So everything that the fans want or respond to, it's given to them,” she smiled.

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