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Zendaya’s ‘dope shoes’

Published 07/08/2015


Zendaya asked her sister, who is a working woman with two kids and a husband, for input on what type of high heels to create for the everyday gal.

The 18-year-old K.C. Undercover star teamed up with her stylist Law Roach on a line of pumps, sandals, flats and wedge sneakers entitled Daya, which was her childhood nickname.

The star’s shoes sell for about $125-$175 per pair and Zendaya ensured the footwear was designed to fulfil the needs of the everyday modern woman.

“The kind of women we’re targeting are real women [who] want a good shoe they can wear to their job interviews, but still be stylish and not break the bank,” she told People magazine. “But it’s not like that typical look for less. No, these are dope shoes and you don’t have to spend three years trying to buy them.

“I was inspired by everyday women. And I was inspired a lot by my niece — she’s in college — and my sister, who’s a working woman with two kids and a husband. I constantly ask them how do they find stuff, how much would they pay for a good shoe and what they are looking for [in a shoe].”

Zendaya is 5’10” tall, but despite her great height the star loves to wear pumps.

While designing styles for Daya, the actress-and-singer attempted to inspire herself to wear other types of shoes she ordinarily wouldn’t step foot in.

“I’m not a big fan of flats, I’ve never been a big fan of sandals, and so it was kind of like, ‘How do I make a version that I would wear on the red carpet, that I think is chic?’” she shared. “A lot of women are like me — it’s either sneakers or it’s heels, there’s no in between. I want to give every kind of woman an option. You have your simple work shoe, you have your summer wedge. Not every girl wants to wear heels; sometimes wedges are more sturdy. You have everything. Everything for every lady out there.”

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