Belfast Telegraph

Zoe Saldana fronts denim campaign for 7 For All Mankind

Zoe Saldana has been tapped by denim brand 7 For All Mankind to star in their fall advertising campaign.

Zoe Saldana is the new face of 7 For All Mankind's latest campaign.

The Guardians of the Galaxy star has been tapped to front the denim label's fall advertising campaign for their new Bair Denim range, something that appealed to the actress as she claims to feel her best in well made denim.

"I’m a denim girl through and through," Zoe told WWD. "What I love most about this new collection, Bair Denim, is that (the jeans fit) like a glove. As soon as you slip into them, they blend into your body and you can’t help but feel sexy."

Combining the words "bare" and "air" the Bair Denim line aims to traverse the markets for classic denim and popular legging styles, and will retail for between $169 and $179 (£128-£136) when they go on sale next month. Styled by Karen Kaiser, the campaign or "digital narrative" is comprised of a 30-second commercial and video series which places Zoe in stylish scenarios shot on location in Atlanta, where she shows how she lives in her jeans.

Company president Barry Miguel says that the campaign imagery aims to blend film, social media and celebrity in an engaging and original way.

"Rather than simply capture a beautiful celebrity in jeans, we have aimed to capture the personality and adventures of a beautiful woman in her jeans in order for fans to personally connect with each of her stories," he explained.

The 38-year-old brunette beauty is the latest star to act as a brand ambassador for 7 For All Mankind, following in the footsteps of models Carolyn Murphy, Lindsey Wixon and Miranda Kerr. And the campaign couldn't have come at a better time for Zoe, who welcomed twin boys in 2014 and has begun working hard to return to her dance-honed body while also making the press rounds to promote her role as Uhura in the upcoming film Star Trek Beyond.

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