Belfast Telegraph

UK Website Of The Year

Home Life Features

Lingerie for men: underwear retailer Homme Mystere tailors racy briefs and G-strings for the male body

Published 14/05/2015

Lace, satin, briefs, bras and G-strings, sexy underwear for men are trending. Apparently.
Lace, satin, briefs, bras and G-strings, sexy underwear for men are trending. Apparently.

Women aren’t the only ones obsessed with owning sexy underwear. Men can now get in on the act too thanks to a retailer who specifically creates underwear for the male body.

Australian brand Homme Mystere launched in 2008, but only recently was available to buy online and has since attracted customers from across 30 different countries, including Russia, Canada and America; with its lingerie pieces proving popular worldwide.

While women have always been able to choose from a wide range of styles on the market, before now men haven't had a whole lot of choice, limited to standard white cotton briefs - providing more choice for men was the motivation for couple Brent and Lara Krause in creating the label.

“Men’s lingerie sits in an undefined territory deemed ‘not exciting enough’ for adult stores and ‘too confronting’ for mainstream retail stores,” explains the HommeMystere website.

“A growing number of guys are discovering the comfort of lightweight lingerie style underwear.”

The retailer offers a wide variety of lace-trimmed boxer briefs, suspenders, racy thongs and even bras, also known as manssieres. All the lingerie pieces look like women’s underwear, but are specifically designed to fit a male body.

“Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality,” the company says on its website.

HommeMystere describes its customer as “male, married and older than40 –and his taste is impeccable”.  “He has discerning taste in underwear and wants luxury garments, but does not need to show it off to others. He wants something new and exciting to buy.”

Despite many people thinking the designs are meant to cater primarily for the LGBT community, a survey carried by the brand has actually revealed that 90% of customers are in heterosexual relationships. In fact, the brands’ campaign features a man wearing the designs playfully posing with a woman.

However, the retailer highlights they just want to provide the luxury option for men, regardless if they’re “gay, straight, vegetarian, republican, Anglican, Martian or any other persuasion”.

Homme Mystere latest lingerie campaign
Homme Mystere latest lingerie campaign
The lingerie pieces have attracted customers from across 30 different countries
Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality.
A growing number of guys are discovering the comfort of lightweight lingerie style underwear.
Lace, satin, briefs, bras and G-strings, sexy underwear for men are trending. Apparently.

Explaining why men like to wear sexy hosiery, founder Brent told Huffington Post: ”I think bras are just something they [men] like the feel of.”

“I don't know whether it's the tightness around the chest or what it is, but it's definitely the feeling that they're after.”

So, if you are ever looking for “comfortable men’s panties that really do fit, feel great and look sensational” and a break from your usual 'tighty whities' this lingerie trend might be for you.

Source: Independent

Independent News Service

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph