Think of Northern Irish food and what springs to mind - an Ulster Fry? Tayto crisps? Comber spuds?
The tourist board has launched "Northern Ireland’s Year of Food and Drink" - encouraging everyone to shout about our tastiest produce during 2016.
We're all excellent ambassadors for the likes of soda bread, but what about the less obvious delicacies?
Here we name 10 foods you might not have tried.
They are the local food and drink produce our chefs - and food writers from afar - rave about. They win awards. But they don't necessarily roll off the tongue as Northern Ireland staples.
Click on the magnifying glass to view in full-screen mode. And #EnjoyNI16!
See nigoodfood.com for information on where to buy .