Cadbury changes Fruit & Nut recipe to contain sultanas, upsetting chocoholics
"This is a step too far," tweeted one angry chocolate-lover
Fans of Cadbury’s Fruit & Nut bars have been ruffled by the company’s decision to alter the classic recipe for the first time in 90 years.
Cadbury, which was taken over by US giant Kraft in 2010, announced that the classic Fruit & Nut bar will now include sultanas.
Fans of the classic Cadbury offering have been irked by the addition of sultanas to the recipe and critics have suggested the move is an effort to reduce cocoa costs in production.
While both sultanas and raisins are made from dehydrated grapes, a solution of olive oil and alkaline is used to speed up the dehydration of sultanas and in turn they are larger than raisins which are left to dehydrate naturally for four weeks.
Although a spokesperson revealed that the addition of sultanas is merely to add variety to the bars hundreds of annoyed Cadbury fans took to Twitter to bemoan the change to the traditional recipe.
“You’ve changed the Creme Egg and now you’re changing Fruit & Nut? This is a step too far,” one chocoholic tweeted.
“Actually disgusted Cadbury would think it’s okay to put sultanas in Fruit & Nut,” tweeted Ria Gregory.
“Don’t be messing with Fruit & Nut! Save money and fire the idiot who suggested it now,” another tweeter said.
The company claimed that more than 200 people could not taste the difference between the old and new recipe in a taste test.
This isn’t the first time Cadbury has come into the limelight in recent months.
The company annoyed chocoholics by altering the hugely popular Creme Egg recipe and have dramatically reduced the size of their box of Roses, which both gathered significant disgruntlement from chocolate lovers.
The new bars will be on sale in shops from the end of November.