Cash-strapped Northern Ireland consumers are refusing to veto the vino altogether and are instead becoming more selective in choosing their wine, according to a new poll.
The survey, carried out by James Nicholson Wine Merchant online (JNwine.com). shows Northern Ireland wine drinkers are still refusing to give up their regular nights-in with a bottle of wine.
Out of the 250 people asked if the credit crunch had forced them to reconsider their drinking habits, more than a quarter (28 percent) admitted that money woes had prompted a rethink.
However, 72 percent said that while they had thought about buying less, they were much more motivated to seek out better value than ditching the habit altogether.
JNwine.com suggests tips to make sure customers’ cash goes further.
This includes looking for specific information like grape variety, vintage, producer, country of origin and regional status such as Chablis, Sancerre, Rioja or Chianti to find what you like.
It is also suggested to shop around. Shop tastings are also a good way to find a personal favourite and are normally free.
They also say to be wary of promotions as bottles of wine sold at half-price are frequently worth exactly that — half the normal price.
And if you feel daunted when visiting a wine shop ask staff for help, they should be trained to help with a selection whether it is for a specialist menu or chilling in front of the fire.