Multicoloured carrots to hit shops
Multicoloured carrots - in purple, orange, tangerine, white, yellow, cream and amber - are set to go on sale.
Grown naturally in Norfolk, they will be sold in Tesco stores across the UK.
They are all old varieties which were no longer being grown commercially because orange has been the dominant carrot colour for hundreds of years.
Tesco vegetable buyer Steve Williams said: "These stunning-looking carrot bunches will not only help brighten up the dinner table, they should also create an instant 'wow' factor with kids and will hopefully help encourage them to eat their five-a-day.
"Our sales show that unusually coloured fruit and veg are popular with shoppers and feedback reveals that parents find them helpful in their battle to get youngsters to eat healthily.
"Some people that have tried them have said that the white and yellow ones are slightly sweeter than the orange variety and are also crunchier."
The carrots have been grown in Swaffham, Norfolk, by Bartletts, one of the UK's biggest growers of root vegetables.
Bartletts technical manager Steve Warwick said: "We know that different coloured varieties of produce are popular with shoppers and we worked with Tesco on developing a range of carrots using seeds from uncommon types."
The carrots, which all have their foliage still attached, will be sold as a mixed selection and will cost £1 a bag.
Until the 16th century carrots were generally purple or yellow although it was not uncommon to find other colour variations caused by natural mutations.